Fresh Trends:
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The hemp-THC ban is shaking up what counts as “legal commodity.” Beverage companies, edibles brands, and hemp-derived product makers are recalibrating — some are pivoting to non-THC products, others re-tooling recipes. This creates a ripple across the supply chain and pricing dynamics. Reuters+1
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With hemp drink restrictions looming, some legacy cannabis flower markets are seeing opportunity. As demand from hemp-derived products shrinks, consumers may shift back to state-regulated flower and extracts — potentially boosting wholesale flower demand.
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Meanwhile, cannabis producers and growers are adjusting strategies: some focusing on compliance, others investing in vertically-integrated operations (grow → processing → retail) to mitigate regulatory risk.
Why It Matters:
If you’re in this game — whether growing, distributing, or branding — it’s no longer about riding hype; it’s about adaptability. Brands that can pivot (from hemp products to compliant cannabis, or diversify into legal adult-use states) are likely to survive.